Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?

The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.

Your user’s online journey begins long before they arrive at your site, and continues after they leave. Here are some ideas for planning and optimising your user’s path to purchasing.