It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?

Everyone’s on Twitter now. But what do the late adopters really think about it?

What would life be like if we did everything that Twitter says?

Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?

We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?

Shameless self-promotion might not endear you to your Twitter followers. So use these five proven techniques to burnish your rep without burning your bridges.

Yesterday, I held a party on Twitter to celebrate reaching 2000 followers.

The future of search marketing depends on Google’s ability to sift through the spam, in social media and elsewhere. Louis Venter of Mediavision looks in to his crystal ball.

Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.