How written tone of voice lets brands communicate consistency, character and value.

Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?

Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.

Funky copywriting takes an informal, offbeat and informal tone in order to generate rapport with readers. But it needs to be done with care, and at the right time.

Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.

Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.

Ten marketing partygoers you don’t want to meet – or to become.

We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?

As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.