Tag: Luke Sullivan

Don’t tell it like it isn’t Don’t tell it like it isn’t

Accentuate the positive, eliminate the negative?
Show, don’t tell Show, don’t tell

The best way to influence the reader is to actively involve them in the message.

Start simple Start simple

The best way to get the right tone at the end is to keep it simple at the start.

Write better, not more Write better, not more

Poets have got a lot to teach copywriters.