Tag: Don Draper

Will a machine replace me? Will a machine replace me?

For the moment, AI can’t touch a human writer. But could that change?
Copywriting lessons from Mad Men Copywriting lessons from Mad Men

A great infographic from Copy Hackers on the copywriting wisdom of Don Draper.

On slogans and strategy On slogans and strategy

Choosing between different slogans can alter the whole strategy of a campaign.

How to sell like Don Draper How to sell like Don Draper

The expertise of Don Draper in Mad Men shows us that making a sale is about appealing to customers through the most powerful emotional hooks – love and security as opposed to independence, creativity or popularity.