Has it become too easy to post negative reviews of companies online?

The principle of authority states that people defer to experts, and are more likely to accept a suggestion if it is backed up by authority.

Social media such as Twitter perhaps make it too easy for us to express our darker feelings.

Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?

Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.

Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors

A few thoughts on how the Twitter and Facebook of today might morph into the friendlier, more integrated real-time social media of tomorrow.

Sometimes, those involved in marketing campaigns (both buyers and providers) get lost in a sort of creative love-in, congratulating themselves on a great job and forgetting the core aim.