Tag: David Cameron

Remain’s seven big marketing mistakes Remain’s seven big marketing mistakes

Seven mistakes that stopped Remain’s message about the EU getting through.

A new story for Labour A new story for Labour

Some thoughts on Labour’s failure to tell a compelling story in 2015, and how to put it right.

Why Ed Miliband needs a new story Why Ed Miliband needs a new story

Language is the window on the soul, and Labour’s is shut tight.

Why I don’t swear on Twitter Why I don’t swear on Twitter

Many Tweeters use strong language, but I’m not one of them. Here’s why.

Healthy copywriting from 38 Degrees Healthy copywriting from 38 Degrees

An analysis of 38 Degrees’ poster campaign criticising the NHS reforms.