A handy guide to over 50 of the copywriter’s most trusted friends.
Generating empathy means gently alluding to shared ideas or experiences – not corporate boasting.
As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.
Your handy guide to the 20 most commonly used B2B copywriting clichés, from ‘solution’ to ‘leverage’.
The illustrated copywriter’s dictionary
