Tag: Advertising

The best copywriting focuses on your customer, not your company The best copywriting focuses on your customer, not your company

A common pitfall of copywriting is to focus on the product itself, or the company selling it. Instead, effective copywriting focuses on the customer.

Why cutting copy can be more important than writing it Why cutting copy can be more important than writing it

The pain of deleting your precious words can be intense. But it’s also essential.
Copywriting should be conversational, not formal Copywriting should be conversational, not formal

The best copywriting uses everyday words, not complicated language