Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.

Metacopywriting, or writing text that refers to the content or nature of the marketing message, is an arresting but high-risk tactic. This article weighs up the pros and cons.

Ten marketing partygoers you don’t want to meet – or to become.

We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?

As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.

It’s almost standard practice to stretch the truth as far as we can in our marketing. But is it a good idea?

Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.

In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.

Often, the best copywriting ideas are the simplest. But it takes courage to use them