Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?

A look at how Core Issues Trust’s intolerant agenda resulted in some really awful creative.

On the limits of clarity and the possibilities of ambiguity.

The actor’s remarks on domestic violence highlight the evasive use of the passive case.

Why does so little advertising target older people effectively?

Exaggeration is the default mode of expression for a lot of copywriting. Is there a better way?

How inconsistent tone of voice on a hotel menu gives the wrong impression.

Why I wouldn’t have chosen ‘What a Wonderful World’ for David Attenborough to recite.

My thought on the Innocent tone: where it came from, and where it might go from here.