A few ideas for improving the pace and cadence of your copywriting.

Language is the window on the soul, and Labour’s is shut tight.

Why writing tone of voice guidelines is harder than it looks.

It’s time for the New Honesty.

How Boots shifted its values by adding one word to its brand tagline.

Why it’s worth knowing the rules of grammar, even if you plan to break them.

A look at John Lewis’ Christmas ad for 2012.

In which I overreact, badly, to the perceived sexism of an HP Sauce ad.

Many Tweeters use strong language, but I’m not one of them. Here’s why.