Storytelling

Posts on the use of storytelling as a technique for branding and marketing.

Stories are waiting Stories are waiting

How an ad for Eurostar uses the mechanics of story to brilliant effect.

What really makes a good story? What really makes a good story?

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
What is brand storytelling, anyway? What is brand storytelling, anyway?

I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.

Twenty business metaphors and what they mean Twenty business metaphors and what they mean

Metaphors shape our thinking as well as our writing. Here are 20 often used in business.

John Lewis’ Christmas journey John Lewis’ Christmas journey

A look at John Lewis’ Christmas ad for 2012.