SEO

Posts on search engine optimisation (SEO), SEO copywriting, PPC, optimising the online user journey and website promotion.

Why you should write your own blog Why you should write your own blog

Blogging is a special kind of writing, and one that shouldn’t be outsourced.
Why rankings matter Why rankings matter

Ranking isn’t the only thing you should focus on, but it is important.

SEO and the long tail SEO and the long tail

Why it’s not a good idea to hunt for the big fish…
How to guest post on a blog How to guest post on a blog

Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.

SEO in 5 minutes SEO in 5 minutes

A five-minute guide to the essentials of SEO.

The real price of cheap content The real price of cheap content

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?
Copify, Nublue and quality copywriting Copify, Nublue and quality copywriting

A response to Nublue’s survey of copywriting resources, including a reassessment of the quality of the articles produced for it.

Google Instant, keyword order and the long tail

Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.

What is PPC brand bidding? What is PPC brand bidding?

Brand bidding is the practice of running PPC (AdWords) ads to appear when a competitor’s brand is searched for. This article explains why it’s a problem for brand owners, and what they can do in response.