April 1 2010: Content To Serve, the Silicon Valley-based web application developer, has launched the world’s first completely automated solution for copywriting.

The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.

Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.

Your handy guide to the 20 most commonly used B2B copywriting clichés, from ‘solution’ to ‘leverage’.