It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?

Is creativity really as useful or valuable a concept as some believe?

Everyone’s on Twitter now. But what do the late adopters really think about it?

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?

Funky copywriting takes an informal, offbeat and informal tone in order to generate rapport with readers. But it needs to be done with care, and at the right time.

I’ve never got on with networking. Here are the top seven reasons why.

Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.

A brief summary of the copyright position for UK copywriters.

Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?