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The most commented and Tweeted posts on the ABC Copywriting blog.

The copywriting infographic The copywriting infographic

An infographic summarising some key copywriting ideas and techniques.

An honest About Us page An honest About Us page

How an About Us page without any spin might look.

Engagement smells fishy Engagement smells fishy

What a spoof of social-media engagement tells us about what really makes people more likely to buy.
Wackywriting and the cult of Innocent Wackywriting and the cult of Innocent

My thought on the Innocent tone: where it came from, and where it might go from here.

SEO and the long tail SEO and the long tail

Why it’s not a good idea to hunt for the big fish…
How social media ruined our lives How social media ruined our lives

Social media – so much to answer for. Here’s the case for the prosecution…
Why crowdsourcing is rubbish Why crowdsourcing is rubbish

Crowdsourcing can never replace creativity.

Losing faith in social media Losing faith in social media

Selling through social is an article of faith for marketers. But where’s the evidence?
Write better, not more Write better, not more

Poets have got a lot to teach copywriters.