Persuasion

Posts on the art and science of persuading with words.

Persuasive copywriting 2: Social proof Persuasive copywriting 2: Social proof

Copywriters can exploit the principle of social proof by positioning a product or service as the choice of the majority.

Persuasive copywriting 1: Liking Persuasive copywriting 1: Liking

The principle of liking can be exploited to persuasive effect by setting up a rapport with the reader.