A few forty-fives for your forties.

Four proven cognitive biases that distort our view of customers.

Why writing tone of voice guidelines is harder than it looks.

Could election signs benefit from having more of a message?

There’s a lot to worry about on Twitter.

The idea of brand love doesn’t hold up when we look at our own experience.

How an ad for Eurostar uses the mechanics of story to brilliant effect.

Some thoughts on how to be a more confident freelancer.

You can only do your best writing if you embrace rewriting.