Language is the window on the soul, and Labour’s is shut tight.
What would life be like if advertising didn’t exist?
Psychologists picture us making decisions alone, but we hear many other voices when we decide to buy.
Apps are our friends now. So what’s the problem?
The iPod Classic offered a purity of experience that its successors just can’t match.
Should copywriters immerse themselves in information, or is ignorance a strength?
‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.
A free downloadable spreadsheet for keeping track of freelance projects.
Using storytelling to promote yourself, build confidence and visualise the future.