Why I feel this year’s John Lewis Christmas ad is a missed opportunity.

Forget the engagement and bring the manipulation with these thirteen killer techniques.

A copywriting tour round the holiday park at Butlin’s Skegness.

If you want to close a sale, first explain what you’re actually selling.

Enough about millennials already. Here’s some advice on reaching those of my generation.

If you loved something, why wouldn’t you want to share it?

Five stages that freelancers pass through on the road to charging prices they’re happy with.

If the Labour party splits, how could the moderate element rebrand itself?

Seven mistakes that stopped Remain’s message about the EU getting through.