How the LinkedIn app turns networking into a game genre all of its own.

Are copywriters really paid to lie?

Donald Trump uses mistakes in English as communicative tools. Should brands be doing the same?

For the moment, AI can’t touch a human writer. But could that change?

A supermarket tagline that’s out of step with the promise of the brand name.

By ignoring older copywriters’ life experience, marketers could be neglecting their most lucrative prospects.

A Brexit fable for those who remember The Magic Roundabout.

Is copywriting seen as less valuable than design? And what can copywriters do about it?

’Tis the season to be jolly worried. About a lot of things.