Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors

Although we know that some stimulants aid creativity, we avoid them – and many more innocuous things too – in the workplace.

All good copywriting needs to communicate benefits if it is to reach customers effectively.

Often, the best copywriting ideas are the simplest. But it takes courage to use them

A few thoughts on how the Twitter and Facebook of today might morph into the friendlier, more integrated real-time social media of tomorrow.

‘Blank page syndrome’ is frustrating and depressing. Fortunately, there are plenty of practical ways to break through writer’s block. Here are ten of our favourites.

On the difference between ‘that’ and ‘which’.

Politicians appeal to our instinct for balance with their change agendas. As a marketer or copywriter, you can do the same thing.

Although it’s tempting to case the net wide when seeking attention, what you really need is relevant attention – attention from potentially interested readers.