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Persuasive copywriting 2: Social proof Persuasive copywriting 2: Social proof

Copywriters can exploit the principle of social proof by positioning a product or service as the choice of the majority.

Persuasive copywriting 1: Liking Persuasive copywriting 1: Liking

The principle of liking can be exploited to persuasive effect by setting up a rapport with the reader.

Twitter, transience and truthfulness Twitter, transience and truthfulness

Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?

Online tone of voice for business

Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.

Attitude is everything in copywriting Attitude is everything in copywriting

In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.

What is copywriting? What is copywriting?

Copywriting is the optimum use of language to promote or persuade.

Five grammar rules it’s OK to break Five grammar rules it’s OK to break

Are rules made to be broken? When it comes to grammar, some are, and some aren’t.

Copywriting is an art, not a science Copywriting is an art, not a science

Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.

Recording phone conversations makes for better copywriting Recording phone conversations makes for better copywriting

For freelance copywriters, recording telephone conversations is a great way to capture the client’s thoughts while letting the conversation flow freely.