Copywriters can exploit the principle of social proof by positioning a product or service as the choice of the majority.
The principle of liking can be exploited to persuasive effect by setting up a rapport with the reader.
Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?
Businesses and professionals need to consider the tone of voice they use in each online/SM channel. Here are some pointers.
In copywriting, attitude is everything. Be relevant, believable and respectful of your audience if you want to connect with them.
Copywriting is the optimum use of language to promote or persuade.
Are rules made to be broken? When it comes to grammar, some are, and some aren’t.
Some of the things you might look for in a copywriter can’t necessarily be quantified or analysed, but still might make a big difference to your bottom line.
For freelance copywriters, recording telephone conversations is a great way to capture the client’s thoughts while letting the conversation flow freely.