Case studies are a great way to showcase your skills, experience and approach to projects. This guide explains how to create concise, effective case studies.

Seasonal greeting from December 2009

On the difference between ‘less’ and ‘fewer’.

It’s easy to get over-involved in the cut and thrust of SEO, forgetting that the real aim is to generate new business.

Calls to action are an essential part of any marketing material or website. This guide explains how to identify your desired customer response, then craft a call to action to push readers towards action.

Ten great songs for running to.

As creatives, we may find ourselves shying away from clichés. But there are times when they’re actually the best tool for the task at hand.

One-person enterprises must decide whether to position themselves as people or companies, and whether to say ‘I’ or ‘we’ about themselves.

Ten top tips for new or experienced freelance copywriters.