Current search marketing practices, such as article marketing, are clearly unsustainable. But how will search evolve in the future?

Content mills offer copywriting clients the option of low-price, rapidly produced text. However, there are many vital service aspects they’ll miss out on.

The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.

Weasel words are used to plant an idea in readers’ minds that is bigger than the actual claim being made. Working from vague, indeterminate facts (or no facts at all), you can generate perceptions that may be completely at odds with reality, without making a definite, absolute or concrete claim that could be open to challenge.

Has it become too easy to post negative reviews of companies online?

The principle of authority states that people defer to experts, and are more likely to accept a suggestion if it is backed up by authority.

Tom Albrighton of ABC will be taking part in an online Q&A on ‘Routes into Copywriting’ at the Guardian Careers website this Friday, 15 January, from 12pm to 3pm GMT.

Part 2 of our guide to negotiation for freelances, covering the actual negotiation.

Part 1 of our guide to negotiation for freelances, covering preparation.