The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.

Yesterday, I held a party on Twitter to celebrate reaching 2000 followers.

The future of search marketing depends on Google’s ability to sift through the spam, in social media and elsewhere. Louis Venter of Mediavision looks in to his crystal ball.

From the outside, freelancing must look pretty romantic. But there are just as many drawbacks as positives. This post looks at a few of the contradictions of freelance life.

The bigger the text, the harder it is to spot the mistake – as this online banner from Barclays Bank proves.

Human beings are very bad at making balanced, rational decisions. Here are some of the biases that copywriters can exploit to make a sale.

Great content and great pies – so much in common.

Your user’s online journey begins long before they arrive at your site, and continues after they leave. Here are some ideas for planning and optimising your user’s path to purchasing.

Metaphors can make your meaning clearer, but they can also obscure it. This guide explains how to use them for more effective copywriting.