How great UX copywriting becomes part of the product, rather than just describing it.

Cake, war, game of poker, prison, Holy Grail… how do metaphors shape our thoughts about Brexit?

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How an image intended to discourage led me down memory lane.

How written tone of voice lets brands communicate consistency, character and value.

Using divisive authority figures to encourage the reader to disobey.

The phrase ‘we believe’ shows how ‘brand purpose’ gets in the way of a sale.

Summer can be a difficult time for the freelance parent.

What happened when I tried to imagine a writing book without pencils on the cover.