Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?
Persuasive copywriting is a matter of exploiting a number of proven, well-established principles. The principle of scarcity states that people value something more if it is in short supply.
What could Alan Titchmarsh or Monty Don teach students of SEO? Quite a lot, as it turns out – great SEOaks from tiny acorns grow. Read on to learn about the parallels between cultivating plants and cultivating links.
We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?
Gordon Ramsay and Pixie Lott are appearing in a major outdoor advertising campaign to promote milk. But the copy used highlights the dangers of using obscure word-play when you’re trying to reach readers.
Shameless self-promotion might not endear you to your Twitter followers. So use these five proven techniques to burnish your rep without burning your bridges.
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.
Rejection always sucks. But as a writer, it’s important that you learn to deal with it.
April 1 2010: Content To Serve, the Silicon Valley-based web application developer, has launched the world’s first completely automated solution for copywriting.
Do copywriters need a new name?
