Waitrose’s food may be delicious, but the copy on these two products’ packaging leaves a very sour taste.

Freelancers are ultimately at the mercy of their clients, and difficult behaviour can be hard to take. This article presents some ideas for managing freelance fury.

Google Instant allows users to click away from their search with only part of the search term entered, with potentially important consequences for long-tail phrases.

Brand bidding is the practice of running PPC (AdWords) ads to appear when a competitor’s brand is searched for. This article explains why it’s a problem for brand owners, and what they can do in response.

Maintaining a consistent tone of voice across all types of written communication is essential. This introduction covers the basics of developing a written tone of voice for a brand.

Content spinning is the practice of reworking online articles to create variants of the same content that search engines see as unique. This article explains how to do it.

The comma may seem insignificant, but its presence or absence can transform the meaning of a sentence.

Clients’ behaviour gets a lot of bad press from freelances and service providers generally. But before we rush to judgement, we should walk a mile in the client’s shoes.

The expertise of Don Draper in Mad Men shows us that making a sale is about appealing to customers through the most powerful emotional hooks – love and security as opposed to independence, creativity or popularity.