Funky copywriting takes an informal, offbeat and informal tone in order to generate rapport with readers. But it needs to be done with care, and at the right time.
‘Doss’, ‘bab’, ‘bosting’ and ‘chobble’ – if you’ve ever wondered what such words could possibly mean, this post is for you.
A post tracing the evolution of the ABC website over the last eight years.
A response to Nublue’s survey of copywriting resources, including a reassessment of the quality of the articles produced for it.
Why John Lewis’ attempt to revise and qualify their slogan ‘Never Knowingly Undersold’ was probably a mistake.
I’ve never got on with networking. Here are the top seven reasons why.
The Gap logo saga illustrates some of the worst delusions held by marketers about social media.
The term ‘copywriting’ is a broad church – there are lots of copywriting specialisations, and lots of types of copywriter. This article explains the main ones.
Marketers are just as prone to flawed decision-making as everyone else. This post looks at the way in which some common cognitive biases affect marketing decisions.
On funky copywriting
