Tone of voice should be consistent throughout the customer experience, but marketers tend to look for easier wins.

A concise guide to developing a strategy for your freelance business.

A seasonal post on the origin of some Christmassy words.

Everyone’s on Twitter now. But what do the late adopters really think about it?

Inception imagines a world where people can enter someone else’s dream and implant an idea. But maybe that’s not so different from what copywriters and marketers do…

In ‘They Live’, aliens subjugate humans with subliminal messages of consumption and conformity. Just like marketers?

Which words do you love and hate? Here are ten of my most and least favourite words.

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?

Magic E turns ‘pip’ into ‘pipe’ and ‘strip’ into ‘stripe’. A classic from 1970s schools TV.