You’d be surprised what jobs freelance copywriters have had – and what a positive difference it makes to their copywriting.

The most effective headlines get right to the heart of the product’s appeal for maximum emotional impact. Here’s an analysis of one that doesn’t.

This is a grumpy contrarian blog post about some aspect of marketing or advertising.

The astonishingly unorthodox packaging used by Kiehl’s is a lesson in how and when long copy can add major impact.

Technology has worked wonders over the last 25 years. Here’s my look at some changes in work, music, computers and games.

It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?

An example of how poor punctuation can undermine meaning.

Is creativity really as useful or valuable a concept as some believe?

UK police forces stand accused of having ‘meaningless’ slogans. Is there a charge to answer?