I’m taking part in another Guardian Careers Q&A on ‘How to break into copywriting’ tomorrow.

Google is to index our innermost thoughts, desires and memories, opening up exciting new functionality.

‘Moorish’ and ‘moreish’ aren’t the same word.

Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.

Could copywriting use the techniques of hypnosis and NLP to persuade the reader?

A five-minute guide to the essentials of SEO.

Sellotape’s latest slogan centres on creativity and inspiration. But are those the brand’s true values?

All the best blogs criticise their audience. Now it’s my turn.

How can freelancers reconcile the need to build a business with the desire for a simpler, less driven life?