Do copywriters need a new name?
Is the term ‘copywriter’ becoming less useful in the age of content mills? Do we need a new way to differentiate ‘content creation’ from ‘content consultancy’?
Persuasive copywriting 5: Scarcity
Persuasive copywriting is a matter of exploiting a number of proven, well-established principles. The principle of scarcity states that people value something more if it is in short supply.
SEO: The gardener’s perspective
What could Alan Titchmarsh or Monty Don teach students of SEO? Quite a lot, as it turns out – great SEOaks from tiny acorns grow. Read on to learn about the parallels between cultivating plants and cultivating links.
Companies should be themselves in social media
We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?
Play on words, play with fire
Gordon Ramsay and Pixie Lott are appearing in a major outdoor advertising campaign to promote milk. But the copy used highlights the dangers of using obscure word-play when you’re trying to reach readers.
Five ways to boast discreetly on Twitter
Shameless self-promotion might not endear you to your Twitter followers. So use these five proven techniques to burnish your rep without burning your bridges.
How to write a company tagline
Writing a tagline for your company can be a good way to add character to your brand, differentiate yourself and communicate benefits. This article looks at some of the main types of taglines, and the pros and cons of each, and discussed the special case of B2B taglines.
We’ve Decided to Go With Another Writer
Rejection always sucks. But as a writer, it’s important that you learn to deal with it.
Fully automated copywriter launched
April 1 2010: Content To Serve, the Silicon Valley-based web application developer, has launched the world’s first completely automated solution for copywriting.
In defence of SEO copywriting
The value of SEO and specialist online copywriting is often questioned. But the nature of the online experience means that particular approaches are required if commercial benefits are to be realised.
Google, social search and the future of online PR
The future of search marketing depends on Google’s ability to sift through the spam, in social media and elsewhere. Louis Venter of Mediavision looks in to his crystal ball.
