Crowdsourcing can never replace creativity.

Are deliberately clunky and unusual slogans more memorable?

Selling through social is an article of faith for marketers. But where’s the evidence?

Should marketing taglines be based on news headlines?

Generating empathy means gently alluding to shared ideas or experiences – not corporate boasting.

Experienced writers can teach you a lot. But so can inexperienced ones.

Sometimes, striking the right tone of voice is about deciding who you care about – and who you don’t.

Poets have got a lot to teach copywriters.

Want to promote yourself? Write a list post using these five handy tips. Written by me.