Dear sir or madam, will you read my post?

Rush jobs can be stressful, but there’s a lot to love about them too.

Why do brands affect values that don’t reflect reality?

The best way to influence the reader is to actively involve them in the message.

Brand Melody™ promises to reconnect human branding with product, culture, people and the human networks they create and inhabit.

Before you approach customers, you should know the particular value and benefit you offer them.

The best way to get the right tone at the end is to keep it simple at the start.

A look at the copywriting choices made by four of the UK’s premium crisp brands.

Affection for unlikely brands shows that the real driving force behind them is customer experience, not marketing.