My thought on the Innocent tone: where it came from, and where it might go from here.

Steve Jobs made Apple in his own image: secretive, focused, brilliant. What will it do without him?

Why it’s not a good idea to hunt for the big fish…

Leo Burnett’s campaign for Rice Krispies Squares works by breaking all the rules.

My opinion on the right way to pronounce the word ‘Quinoa’.

A review of Sainsbury’s slogans, from ‘Quality perfect, prices lower’ through to ‘Live well for less’.

Three examples of unclear writing from my everyday life, and how I’d improve them.

As a freelancer, how should you respond when customers decide not to pay?

Social media – so much to answer for. Here’s the case for the prosecution…