Is marketing bad for us, and our society?
Why does so little advertising target older people effectively?
Exaggeration is the default mode of expression for a lot of copywriting. Is there a better way?
SOPA threatens to curtail our digital freedoms. But are those freedoms really worth having anyway?
How inconsistent tone of voice on a hotel menu gives the wrong impression.
A guest post by Paul Saxton in support of East Anglian Children’s Hospices.
On the copywriting and branding opportunities presented by a multilingual culture.
Why I wouldn’t have chosen ‘What a Wonderful World’ for David Attenborough to recite.
On the impossibility of true engagement.
Why marketing is evil
