An infographic summarising some key copywriting ideas and techniques.

On the parallels between copywriting and parenting.

Twitter considered through the lens of Transactional Analysis.

Looking back on the first 30 days of the Professional Copywriters’ Network.

Are you seeking a dynamic, proactive strategic partner who puts the emphasis on relationships?

On inconsistent lyrics inspired by inclemency.

Many Tweeters use strong language, but I’m not one of them. Here’s why.

Brand tone of voice is a blend of the writer’s voice and the client’s. So who really owns it?

The most effective copy says just one thing, and says it well.