Blog

Stop chaffinches pecking windows Stop chaffinches pecking windows

How to stop chaffinches tapping at your window.

Copywriting for sale Copywriting for sale

On the copywriting possibilities of ‘for sale’ signs.

On running and copywriting On running and copywriting

Running can be a powerful aid to writing.

I am a copywriter I am a copywriter

A graphic on what it means to be a copywriter.

Narcissism on the net Narcissism on the net

Why web celebrities make a packet out of talking about themselves. A guest post from Alastaire Allday.

Scrunch, fold or cringe? Scrunch, fold or cringe?

Trigger warning: bum-wiping.

An honest look at content marketing An honest look at content marketing

A clear-eyed look at what it takes to climb the content mountain.

Chip Shop Awards entries 2013 Chip Shop Awards entries 2013

My four entries for the Chip Shop Awards 2013.

Meat-free messages Meat-free messages

How Quorn markets its meat-free mince by avoiding the ‘vegetarian’ angle.