Blog

12 versions of schadenfreude 12 versions of schadenfreude

Some new takes on what the Germans call ‘harm-joy’.

It’s OK to sell things It’s OK to sell things

It’s time for the New Honesty.

7 reasons copywriters should blog 7 reasons copywriters should blog

Blogging is a great way to develop your skills and grow your business.

Hear your copy with Text to Speech Hear your copy with Text to Speech

How to use Apple’s Text to Speech function to hear your words out loud.

What is brand storytelling, anyway? What is brand storytelling, anyway?

I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.

Let’s get together at #pcn2013 Let’s get together at #pcn2013

Let’s get together at the PCN Conference 2013.

What a difference a word makes What a difference a word makes

How Boots shifted its values by adding one word to its brand tagline.

Writing an honest FAQ Writing an honest FAQ

On developing an FAQ that actually addresses readers’ concerns.

Free copywriting ebook: How to write a B2B website Free copywriting ebook: How to write a B2B website

A concise guide to writing a B2B website, yours to download in return for a tweet.