Blog

Gaming’s greatest moment Gaming’s greatest moment

Why John Marston’s ride into Mexico is gaming’s greatest moment.

The colour of sound The colour of sound

A synaesthetic creative concept for Beats Solo from R/GA.
The case against Santa The case against Santa

Father Christmas: the backlash starts here.

What really makes a good story? What really makes a good story?

Storytelling is one of the most popular techniques of marketing communication. But what really makes a good story?
PS4 and iPad Air ads reviewed PS4 and iPad Air ads reviewed

Comparing Sony’s PS4 launch ad with Apple’s ‘Pencil’ spot for the iPad Air.

On tinnitus On tinnitus

How Paddy McAloon helps me deal with my eardrum buzz.
The consumer is your husband The consumer is your husband

The lack of female creatives is bad news commercially as well as morally.

Don’t tell it like it isn’t Don’t tell it like it isn’t

Accentuate the positive, eliminate the negative?
Sell on features, not benefits Sell on features, not benefits

Sometimes, the old adage about benefits v features just doesn’t apply.