Digital and social

Posts on digital marketing and social media.

The morning after The morning after

Yesterday, I held a party on Twitter to celebrate reaching 2000 followers.

Why great content is like a pie Why great content is like a pie

Great content and great pies – so much in common.

Where next for SEO? Where next for SEO?

Current search marketing practices, such as article marketing, are clearly unsustainable. But how will search evolve in the future?

How the Apple iPad could change digital marketing How the Apple iPad could change digital marketing

The Apple iPad is sure to change the way digital marketers reach certain segments, or promote certain products.

Customer ratings and the tyranny of democracy

Has it become too easy to post negative reviews of companies online?

Stephen Fry, Nick Griffin and the dark side of Twitter Stephen Fry, Nick Griffin and the dark side of Twitter

Social media such as Twitter perhaps make it too easy for us to express our darker feelings.

Twitter, transience and truthfulness Twitter, transience and truthfulness

Most Twitter users keep their posts upbeat and positive. But is a relentlessly sunny worldview really truthful?

Tweeting with the enemy Tweeting with the enemy

Web 2.0 and social media are powerful enablers of ‘co-opetition’, since they facilitate such easy communication between companies or individuals who are nominally competitors

The future of social media The future of social media

A few thoughts on how the Twitter and Facebook of today might morph into the friendlier, more integrated real-time social media of tomorrow.