Digital and social

Posts on digital marketing and social media.

Behind the digital mask Behind the digital mask

It’s become the norm to create a shining online persona for ourselves. But should we look before we leap into self-promotion?
What business people really think of Twitter What business people really think of Twitter

Everyone’s on Twitter now. But what do the late adopters really think about it?
The real price of cheap content The real price of cheap content

The quality of online content determines its value to a business. So why economise when quick, cheap content services can only compromise quality?
The Gap logo, social media and bad faith The Gap logo, social media and bad faith

The Gap logo saga illustrates some of the worst delusions held by marketers about social media.

Top ten tips for writing social media checklists

Ten top tips to help you create a winning list of top social-media tips.

A day in the life of a Twitter naïf

What would life be like if we did everything that Twitter says?
Could Twitter hurt your reputation? Could Twitter hurt your reputation?

Most people take a pretty relaxed attitude to the content they post at Twitter. But is this the right approach if you’re looking to promote yourself professionally online?
Companies should be themselves in social media

We deride Nestlé and Habitat for their social media fails. But should we really be so dismissive when we see genuine human emotions online?
Five ways to boast discreetly on Twitter

Shameless self-promotion might not endear you to your Twitter followers. So use these five proven techniques to burnish your rep without burning your bridges.