On the impossibility of true engagement.

Social sites like Twitter have a built-in bias towards larger networks, and positive sentiment. But is that really healthy?

What a spoof of social-media engagement tells us about what really makes people more likely to buy.

Social media – so much to answer for. Here’s the case for the prosecution…

Crowdsourcing can never replace creativity.

Selling through social is an article of faith for marketers. But where’s the evidence?

Want to promote yourself? Write a list post using these five handy tips. Written by me.

Guesting on a blog is a great way to gain exposure and SEO benefit. Here’s how to get the most from it.

This is a grumpy contrarian blog post about some aspect of marketing or advertising.