Digital and social

Posts on digital marketing and social media.

7 reasons copywriters should blog 7 reasons copywriters should blog

Blogging is a great way to develop your skills and grow your business.

What is brand storytelling, anyway? What is brand storytelling, anyway?

I don’t know quite what ‘brand storytelling’ means, and I’m not sure anyone else does either.

Why I’m not a sharent Why I’m not a sharent

Posting intimate details of your children online violates their future privacy.

2084 2084

A look at the future through Google Glass.

Narcissism on the net Narcissism on the net

Why web celebrities make a packet out of talking about themselves. A guest post from Alastaire Allday.

An honest look at content marketing An honest look at content marketing

A clear-eyed look at what it takes to climb the content mountain.

How to value content as an asset How to value content as an asset

Content creation is often regarded as a marketing overhead.

Why you should write your own blog Why you should write your own blog

Blogging is a special kind of writing, and one that shouldn’t be outsourced.

Games tweeters play Games tweeters play

Twitter considered through the lens of Transactional Analysis.