Digital and social

Posts on digital marketing and social media.

How to write engagingly How to write engagingly

Engaging writing is conversational, concrete and rooted in the reader’s worldview.

LinkedIn is just videogaming in a suit LinkedIn is just videogaming in a suit

How the LinkedIn app turns networking into a game genre all of its own.

Twelve ideas for a better Twitter Twelve ideas for a better Twitter

Some modest proposals for improving Twitter.

The future is ignorable The future is ignorable

The next frontier in tech: devices you don’t have to bother about.

My friend the app My friend the app

Apps are our friends now. So what’s the problem?

Why I loved the iPod Classic Why I loved the iPod Classic

The iPod Classic offered a purity of experience that its successors just can’t match.

You are a storyteller… sometimes You are a storyteller… sometimes

‘Storytelling’ as a description is overused, but that doesn’t meant storytelling is dead.

20 Twitter anxieties 20 Twitter anxieties

There’s a lot to worry about on Twitter.

Nobody loves brands Nobody loves brands

The idea of brand love doesn’t hold up when we look at our own experience.