Is marketing bad for us, and our society?

Exaggeration is the default mode of expression for a lot of copywriting. Is there a better way?

On the copywriting and branding opportunities presented by a multilingual culture.

How to turn promises into compromises.

How an About Us page without any spin might look.

Dear sir or madam, will you read my post?

The best way to influence the reader is to actively involve them in the message.

The best way to get the right tone at the end is to keep it simple at the start.

Crowdsourcing can never replace creativity.