Copywriting tips and techniques.
Choosing between different slogans can alter the whole strategy of a campaign.
An infographic summarising some key copywriting ideas and techniques.
On the parallels between copywriting and parenting.
Looking back on the first 30 days of the Professional Copywriters’ Network.
Are you seeking a dynamic, proactive strategic partner who puts the emphasis on relationships?
The most effective copy says just one thing, and says it well.
On the limits of clarity and the possibilities of ambiguity.
The actor’s remarks on domestic violence highlight the evasive use of the passive case.
An analysis of 38 Degrees’ poster campaign criticising the NHS reforms.
On slogans and strategy
