A few of the things that a copywriter is.

Metaphors shape our thinking as well as our writing. Here are 20 often used in business.

On the copywriting possibilities of ‘for sale’ signs.

Running can be a powerful aid to writing.

A graphic on what it means to be a copywriter.

Trigger warning: bum-wiping.

My four entries for the Chip Shop Awards 2013.

In which I overreact, badly, to the perceived sexism of an HP Sauce ad.

In which I spend over 2000 words analysing five slogans. Ironically.